When looking to invest in a franchise opportunity, many investors focus almost entirely on the financial side of the ledger: what are the costs going to be? How much can I make?
This is completely understandable. After all, that’s the whole point of owning your own business – to make money. However, this approach is somewhat short-sighted, which is a fact that many franchisees learn the hard way.
You see, being your own boss isn’t just about giving yourself a raise whenever you want one. It’s also about freeing yourself to enjoy the new life you’ve created (and the money you’ve made). If having your own business means you just slave away on your own payroll as opposed to someone else’s, then what’s the point?
That’s why one of the most critical questions you can ask yourself when researching your options is how much of a work/life balance your new business will allow. Is it going to be non-time intensive, or is it going to overwhelm every waking minute with drama and stress?
One of the best ways to determine this is simply to look at the franchise’s hours of operation. This will give you a quick idea of how much time you’ll have to take out of your week to spend on daily operations at your location.
Of course, your time at the store will be limited by the presence of managers and other employees, but at the end of the day you’re still going to want to be there often. Being involved can save you money in all sorts of ways, so ask yourself how much you will absolutely have to be there.
For example, hours of operation for Cold Stone locations vary from 11:00 am to 11:00 pm. That’s half a day, giving you plenty of time to focus on other things. Better still, clean up and setup won’t add many hours to your day.
Also, because Cold Stone is such a high-traffic business with fairly defined demand times, you don’t have to worry about missing out on revenue during the hours you’re not open.
Compare this to many fast food burger franchises. It’s quite common for them to be open 24 hours a day, 7 days a week – meaning you’ll never get a break from the worries and demands of your business.
After all, as the head honcho, you’ll ultimately be the one “on-call” when something goes wrong. If you own a Cold Stone, it’s highly unlikely that you’ll get a call in the middle of the night about a problem at the store.
Opening your own franchise location is a weighty, potentially lucrative, decision. It may seem like there’s an endless amount of decisions to be made, and that’s not far from the truth. However, this continues even after the store is up and running, so it’s important to find a business that will allow you to enjoy your life away from work.
Thanks to the hours of operation for Cold Stone locations, which are quite friendly to franchisees, you can own a business that actually lets you live a life, too.