Have you ever considered owning and operating your own Cold Stone franchise? If not, there’s a good chance you’ll think twice after you consider everything the company offers to its franchisees.
The first thing you need to consider before investing in any franchise is the level of support it provides its franchisees. With Cold Stone, they give you all the support you could ever need – both before and after you open your doors.
To start, they invite all new franchisees to attend training at the corporate headquarters in Scottsdale, AZ. Here, you’ll learn how to master the day-to-day challenges of running your own location, so that you’re never met with a situation you can’t handle.
During this training, they provide you with hands-on, step-by-step instructions for opening your store, including showing you how to complete pre-opening tasks like hiring staff and buying equipment.
After you “graduate” from their training program, you also have the option of having an expert advisor come to your location and help you with any further issues you may be experiencing. They can also give you a field evaluation, pointing out any areas you could improve or iron out wrinkles.
This isn’t all the support you get when you open a Cold Stone franchise, either. You also have access to a corporate hotline that can provide you with tips and assistance every time you get stuck. It’s hard to overstate the importance of this hotline, as you literally have world-class business support on-call whenever you need it.
In addition, you also receive the brand newsletter, which keeps you up-to-date on what’s happening in the company. This can be an invaluable tool for learning new ways to improve your business, or finding outside-the-box solutions to common problems.
For many franchisees, one of the hardest things to master is handling your own marketing. After all, it requires learning a brand new skill that may not have any relation to the skills that attracted you to franchise ownership in the first place.
With a Cold Stone franchise, you get support for this as well. In addition to being part of a co-op where part of your marketing money Is pooled with that of other owners in your area which results in a larger impact, a National Marketing Manager will assist you with local store marketing. This can be the difference between success and failure for many business owners, and it’s just another one of the ways in which Cold Stone distinguishes itself.
When you add up all the help you’ll receive from the corporate office, it’s natural to assume that you’ll end up paying through the nose for it. Owning a Cold Stone franchise, however, is surprisingly affordable.
It takes less money to get the doors open than many other fast food franchises – less than $500k total. In addition, the daily operational costs are very small compared to your other options, while the profit potential remains high.
If you want a franchise opportunity that combines great value with exceptional support, you may want to consider opening a Cold Stone franchise. There’s a reason why it’s one of the hottest tickets around – go to http://www.franchisee.coldstonecreamery.com to find out more.