If there’s one thing that many modern colleges can be criticized for, it’s overloading students on theory and not giving them the real-world knowledge they need to succeed in business. However, there’s at least one school that no one could possibly criticize for this.
Welcome to Cold Stone University. While the football team may not be able to hang with the big boys, and the enrollment is limited, the business education you’ll receive here is world-class.
Class is taught at the Cold Stone headquarters in Scottsdale, AZ, and it’s open to anyone who has qualified to own their own franchise. The goal of the schooling is to prepare each and every franchisee for the realities of owning their own business.
The first course every student must take is planning and development. After all, you can’t build a successful business if you don’t lay the proper groundwork first.
At Cold Stone University, your professors (successful business and franchise owners themselves) will teach you everything you need to know about how to plan the opening of your location. You’ll be shown how to scout and secure a location, prepare your store for opening, and navigate the lease process.
If you pass this class (and your professors will make sure that you do), you graduate on to Cold Stone 101. This is where they teach you the ins and outs of running your franchise on a daily basis.
Never hired an employee before? Don’t know how to manage a crew, order supplies, or find equipment? Don’t worry – it’s all covered at Cold Stone University.
These are the essential tasks that often trip up even the most experienced franchisee. At Cold Stone University, you get hands-on training to prepare you for virtually every possibility you might encounter. It’s like giving you cheat notes before you have to take the test.
It’s not just about helping you pass your tests, however. At Cold Stone University, they actually take some of the tests for you!
If you struggle with the idea of marketing your business successfully, don’t worry. Not only do they provide useful information about how to do this as easily and efficiently as possible, but they also have advertising co-ops you can join, so that all the dirty work is done for you.
This is huge, as it can help make the difference between a struggling business and a thriving one. After all, marketing is its own full-time job, and many franchisees simply don’t have the time or expertise to do it effectively.
The best part of Cold Stone University, however, is the fact that its doors are always open to you. The corporate office offers its franchisees continuing support in the form of a help hotline, so that your professors are never more than a phone call away.
If you’re thinking of entering the dog-eat-dog world of business, you might want to consider going back to school first.