As you’ve probably noticed, Cold Stone Creamery franchises are springing up all over the place. There’s good reason for this: the company’s reputation for quality, mixed with (Take out strong) profit margin, make it a top runner for a pretty excellent investment opportunity for just about anyone.
It’s hard to believe, then, that this company has only been around since the late ‘80s. What is it that sets Cold Stone apart from the competition (besides the delicious premium ice cream, of course)?
For the answer, you have to go directly to the top: Cold Stone Creamery headquarters.
Situated in Scottsdale, AZ, the corporate office is home to some of the top franchising talent in the industry. There’s a reason why Cold Stone is able to move so quickly into so many new markets, both at home and abroad, and it’s due to the accumulated business acumen in Scottsdale.
Cold Stone headquarters isn’t just some vast collection of executives set apart from the day-to-day operations of the business. It’s also the source of some of the most in-depth, helpful training an independent business owner is likely to find anywhere.
The corporate office is the home of what they affectionately call “Cold Stone University.” It’s here that franchisees (both novices and old hands alike) are trained on the ins and outs of running a successful Cold Stone location.
Everything is covered here, from how to lay the groundwork for your store to how to manage it when it’s up and running. If you want to get into franchising, but don’t have the first clue about how to do it, then Cold Stone University is the perfect place for you.
It’s virtually unheard of to get this kind of support from your corporate office in the franchising world. All too often, they just take your money, hand you the keys, and leave you to sink or swim on your own.
So why is Cold Stone different? Why are they so committed to helping their franchisees succeed when it would be so much simpler for them to leave them to their own devices?
Cold Stone started as a family operation, with the first store being opened in 1988 in Tempe by Susan and Donald Sutherland. That family feel continues to this day, even as Cold Stone headquarters has changed thanks to the company’s merger with Kahala Brands.
It’s understood that every aspect of the franchise has to maintain that family feel, as it is one of the things that sets Cold Stone apart from the competition. Besides the incredible taste of their unique ice cream, people come to Cold Stone to feel good, and nothing makes you feel better than family.
If you’re thinking about starting your own fast food franchise, you need to ask yourself what kind of support you’ll receive from the corporate office. If they’re going to leave you to your own devices, then you need a higher level of confidence in your ability to succeed than you would otherwise.
Cold Stone headquarters is one of the strongest selling points the company offers. After all, if you’re going into business, it might as well be with people that treat you like family.