Many franchise owners have tunnel vision. They think the chain begins and ends with their specific location, and they never give a second thought to things that might be happening at other branches, even though these events can affect their business as well.
This is understandable – after all, you went into business to benefit yourself, not other owners. However, to be a successful franchisee, you need to at least have a strong understanding of what’s happening with your fellow franchise locations and corporate office. Doing so will put you in prime position to succeed, no matter what other owners are doing.
At the Cold Stone Creamery corporate office in Scottsdale, AZ, company execs are continually strategizing new ways to help franchisees succeed. Whether in the form of increased training or additional marketing support, they realize that their success is inextricably tied to that of their franchisees.
This may seem like common sense, but it’s actually a rare perspective in the world of franchising. Most corporate parents merely demand that their franchisees succeed, with little concern about actually helping do so.If a franchisee struggles or goes under, they have a long list of replacements ready to fill the location and resume business in no time
The Cold Stone Creamery corporate office, actually doubles as a training ground for new franchisees. It’s also known as “Cold Stone University,” because it’s where new owners go to learn everything they need to know about running their own business.
Need to know how to spot and secure a great location? The corporate office can help you with that. Not sure how to negotiate a fair price on equipment? It’s all covered at Cold Stone U. Want help hiring employees, running your business more efficiently, or figuring out new marketing angles? The corporate office is here to help.
It’s hard to overstate just how helpful this support is. For many franchisees, especially inexperienced ones, it can literally make the difference between success and failure.
After all, one of the most powerful assets a new businessperson can have is an experienced mentor. At the Cold Stone Creamery corporate office, you have a whole team of experienced businesspeople ready to guide you through every step of the process.
The support doesn’t end once your doors are open, either. Thanks to a toll-free support hotline they offer every franchisee, you can get help with whatever you need, whenever you need it. You also will have designated contacts in operations, marketing and so forth ready for your every need, questions or concern. You needn’t worry about bugging them – as far as they’re concerned, this is the most important job they have.
If you’re thinking about getting into the franchising game, be sure to pick a chain that will have your back when you need it most.
At Cold Stone Creamery, the road to success is paved through teamwork. The franchise communicate and corporate teams work hand in hand to get there, with support at every single level– and this will show in the level of support they provide every step of the way.