If you’re interested in getting involved in fast food franchising, then it’s important to know that your business is likely to only be as good as the corporate office.
The reason for this is simple: because so many of the rules and regulations you’ll have to follow will be set by executives you’ve never met, it’s important that you’re able to trust them to keep your best interests at heart.
Don’t forget that they have a large amount of control over the offers you can make. This includes the foods you can carry and the deals you can run. These are huge decisions for your company, and to a large extent they’ll be out of your control.
Given all this, it makes sense to shop around until you can find a corporate office that you feel you can work with and trust. One of the best is Cold Stone Creamery corporate, which is renowned for putting its franchisees first.
Many people feel that Cold Stone Creamery corporate does an excellent job of striking the balance between giving its franchisees autonomy and giving them guidance.
After all, corporate support is kind of a “Goldilocks” principle: too much oversight can strangle the life out of a location, as well as cause the franchisee to become frustrated and give up. However, too little oversight and they can feel abandoned, and this can also cause them to give up as well.
With Cold Stone Creamery corporate, you get as close to the Goldilocks situation as possible. They give you ample opportunity to run your business how you see fit, and yet their world-class support is always there for you if you need it.
One of the primary selling points that sets Cold Stone apart is its training program – called “Cold Stone University.” Here, you’ll learn most everything you need to know to run your location, from finding a suitable store to hiring employees.
During this training they’ll equip you with the tools you need to make these important decisions yourself – and make them the right way. They don’t simply issue “must-follow” corporate directives; they give you the skills you need to make wise decisions, and then they let you make those decisions.
If, after your time at Cold Stone University is over, you find yourself still in need of some help, they also have a dedicated support line. With this, you can get answers to your most pressing questions and help solving any problems you might have encountered along the way.
Compare this to other franchises, which send out constant memos letting their franchisees know exactly (to the tiniest detail) how they have to run their business. These corporate offices know just what needs to be done – until there’s a problem, in which case you may be on your own.
Finding a corporate office that you can work with is one of the most important aspect of succeeding as a franchisee. Get this wrong, and your new business could be a never-ending nightmare.
Get it right, however – like with Cold Stone Creamery corporate – and you’ll be well on your way to having your franchising dreams become a reality.