If you’ve ever experienced premium ice cream, then you know you can taste the difference right away. It has a texture that lights up your taste buds, and it’s neither too hard nor too soft, leaving a delectable sensation on your palate.
Indeed, the worst thing about a truly great ice cream is having to go back to the regular stuff. That’s the problem that customers of Cold Stone Creamery have after they try their premium ice cream for the first time.
Of course, when you taste something this luxurious, your first instinct may be to reach for your wallet and ask, “How much is Cold Stone ice cream?”
This is the moment when many a lifetime customer is born. With the rich flavor and incredible assortment of toppings, you may expect to pay a king’s ransom for every cup. With Cold Stone, however, the price is as refreshing as the taste.
Cold Stone offers several size options in their cups. The first, “Like It,” is a generous 5 oz. serving. The next size up is their “Love It” offering, which tips the scales at 8 oz., and they also have a “Gotta Have It” offering, which is a whopping 12 oz. of delicious ice cream.
The prices for these servings vary depending on how many “mix-ins” you order, but you can expect to pay anywhere from $3 (for the “Like It”) to $6 (for the “Gotta Have It”). Considering the generous portions and the delicious flavor, this is an incredible deal.
Customers are taking notice as well. That’s why the chain has been able to expand so quickly, from one store in 1988 to almost 1500 less than twenty years later. This isn’t due to over-eager expansion, either; it’s the result of growing demand from customers who have been hooked by this incredible ice cream experience.
How are they able to make such incredible offers? To find the answer, you must first ask the right question. That question is, “How much is a Cold Stone ice cream franchise?”
Franchise rights for a Cold Stone Creamery are actually surprisingly inexpensive, especially considering the potential for incredible returns. The franchise fee is only $25k, and startup costs max out at less than $500k.
If you compare this to the expenses involved in owning just about any other franchises (including some that are much less popular than Cold Stone), you’ll find that the costs represent a true bargain.
Not only do these miniscule startup costs offer franchisees ample room for profit, but they also allow them to pass the savings down to the consumer. Factor in the low cost of ingredients and the fact that each store requires little upkeep, and you have a business opportunity that’s a win/win for customer and owner alike.
Think about that the next time you wander past a Cold Stone franchise and see a line of eager customers stretched out the door. They already know the incredible value they can expect from every cup, and they’re happy to come back again and again.
So the next time you ask yourself, “How much is Cold Stone ice cream?”, just know that the answer is “nowhere near what your taste buds are telling you to expect.”