It’s the dirty little secret of franchising: most of the time, corporate headquarters takes your money, has you sign some paperwork, and then leaves you on your own.
Don’t know how to pick a location or market your store? Worried that you might make some easily avoidable mistakes (ones you could easily sidestep if you had a little insider knowledge)? Doesn’t matter.
They’ve got your money…now it’s up to you to sink or swim. Sadly, all too often franchisees sink in this situation…and fall into a deep financial hole as a result.
There’s another way, however. Cold Stone Creamery headquarters is much more available to their franchisees, making it much more likely that they’ll succeed. Here’s just a partial list of the benefits they provide:
Hands-on support for franchisees where all of your specific questions are answered
- Marketing co-ops that help you get the word out far cheaper than you would on your own
- A toll-free line, so that help is never further than a phone call away
The first of these is truly invaluable. As a new franchisee, you’re eligible for full training at Cold Stone Creamery headquarters. This is where you learn from the ground-up what it takes to be successful in this business, from people who have been there and done it.
You also get 3 additional days of training at your location. This is where you get the scoop on your business – the tips and tricks that are specific to your situation. Cold Stone recognizes that, while many of the challenges owners face are universal, there are some things that don’t just apply to everyone…and they’ve got you covered.
Another land mine that takes down many inexperienced franchisees is advertising. You know you’ve got a good product – you’ve worked your tail off to make sure of it – but how do you let people know? After all, you’ve dedicated your time to learning to be good at what you do, not good at marketing yourself.
That’s where the co-op advertising comes in. You get discounted ads, plus the support of people who are true experts in the field. That means you’re supplied with advertising that works, so you can focus on doing what you do best: running your business.
Of course, all the training in the world can only take you so far. Once you’re out there on your own, you’re bound to come across a situation or problem that no one prepared you for. Does this mean you just have to bite the bullet and figure it out on your own?
Not if Cold Stone Creamery headquarters has anything to say about it. With their toll-free support line, they’ve got you covered every step of the way. All you have to do is pick up the phone, and you’ll be instantly connected with someone who knows just what to do.
Running a business is hard enough. Don’t make it any harder than it has to be by doing everything on your own. Choose a franchise that has your back. Choose Cold Stone Creamery.