For many people looking to get into owning their own franchise, one question jumps out above all the rest: “How likely is it to be successful?”
This is a completely understandable question. To answer it, you need to look at one thing only: the experience that other business owners similar to you have had. There’s no better way to gauge this than by looking at store closings.
For Cold Stone, this is one area where they stand apart from the rest. You can go a long time before you see a Cold Stone Creamery closing, and for good reason: their high profit margins and loyal customer base make them a safe bet for even the greenest franchisee.
Cold Stone is one of the foremost brands in franchising, as customers need just one bite of their premium ice cream to be hooked. Factor in the vast topping bar, which gives you virtually unlimited flavor options, and you’ve got recipe for a successful business.
Many business people have taken notice. The chain, which has only been around since 1988, has exploded in popularity, with over 1000 stores in the US and 400 or so more worldwide. The franchises are hot tickets, and their packed stores act as the best sales pitch you could think up.
Other factors that make Cold Stone such an attractive venture are its relatively low startup costs, world-class corporate support, and low-stress environment. This is why each new franchise has such a good chance of succeeding. If the framework for prosperity is there, the profits will follow.
This is something that many companies don’t seem to understand. It’s not enough to give your franchisees a logo and some inventory and leave them to their own devices. While some might flourish in such a situation, many more will fail. This causes less and less people to want to join your operation.
With Cold Stone, they are as committed to your success as you are. This is why they train each new franchisee from the ground up, so that they can get started on (and stay on) the right foot. Each decision, from finding a suitable location to co-op advertising, is made with the good of the company AND the owner/operator in mind.
This is because they recognize that individual success equals corporate success. They will only be as profitable and relevant as their individual owners. As a result, they put everything they have in their stores, and you aren’t likely to see very many Cold Stone Creamery closings.
This is also why so many franchisees own multiple locations. Once you’ve gotten started with the brand, and seen both their corporate support and customer loyalty, you recognize the potential in opening new stores. Of course, you get the same training each time, so you never lose your safety net, regardless of how experienced you become.
If you’re looking to get into a business that has true staying power and room for growth, then a Cold Stone Creamery franchise may be for you. There’s no better or easier way to tap into a large, proven market. Contact them today to see how you can join the Cold Stone team.